414 and Harley-Davidson
Proud and honored to announce the 414 ® and Harley-Davidson ® t-shirt collaboration. 414 and Harley debut two, limited-edition, co-branded t-shirts celebrating Milwaukee pride and heritage. The 414 and 414 Peace Hands tees are available on the Summerfest grounds at the Harley-Davidson Museum and 414 Milwaukee pop-up shops.
"Dudes ?! I can't tell you how full circle this project has been. As a student in Vienna in the 90s, I stumbled upon and discovered a Harley-Davidson bar/café down a back alley. The bar owners (while on vacation) visited Milwaukee, fell in love with the people/culture, and brought it back to Vienna. So when I told them I was from Milwaukee ... drinks were on the house. Man, Milwaukee really does travel the world," says, Fred Gillich, 414 Milwaukee designer.
"About a month ago, a Harley rep stumbled upon and discovered the Too Much Metal Showroom similar to my Vienna experience," says Gillich. "Our little drive-by conversation turned into something super rad. So when I say I've been advocating for Milwaukee my entire life, I can tell you this feels like 27-year-over-night success."