414 and Milwaukee Home Collaboration

MILWAUKEE —

Introducing the 414/Milwaukee Home t-shirt collaboration. Combining two great Milwaukee brands to demonstrate city unity, the 414/Milwaukee Home t-shirt repurposes the iconic Milwaukee address tile numbers and letters to read Milwaukee Home and 414. "I feel like we all have to get each other’s backs right now — we gotta be our best human self possible. And if we can bring a lot of city pride to these super scary times, then we get to continue to do things we love. Like advocate for the people of Milwaukee," said Fred Gillich 414 Milwaukee owner. 

The new collaboration t-shirt debuts Thursday April 30th exclusively at 414milwaukee.com and mkehome.com

Jeff Brand COO MilwaukeeHome adds, "The Marshall building is great! It has both of Milwaukee's most iconic hometown brands under one roof. So, When I ran into Fred in the lobby, I jumped at the idea of a collaboration with 414. We need all the hope and pride we can get at the moment. This collaboration allows the idea of Hometown pride to be that much more amplified." 

For more information contact 

Fred Gillich fred@toomuchmetal.com

Jeff Brand jbrand@hhclothingco.com