414 and Tour of America’s Dairyland

MILWAUKEE — 414 is excited and honored to partner with Tour of America's Dairyland, (Wisconsin pro-am cycling series) to produce a limited edition t-shirt available at 414milwaukee.com and at various Milwaukee area ToAD events. Shirts are $25 with proceeds benefiting the Milwaukee Public Schools Rec Mountain Bike Team. Das Rad means bike or wheel in German.

"I've always loved the art and precision of cycling. I have an epic love affair with my bike. I rode my bike across the country 3 times, so — for me — the word "epic" symbolizes beauty and pain. But ultimately joy and a sense of liberation." says 414 designer Fred Gillich.