414 Day 2023


Come celebrate 414 Day at the store. Shop, make friends and have a beer. 

414 Flag unfurls from Milwaukee City Hall at 8am.

Dropping the new 414 Baseball jersey. And FREE 414 Beer for everyone while supplies last. Doors open April 14th at NOON. Celebrate until 8p. Special report from CBS 58.

PLUS Milwaukee Professional Soccer organizers will be handing out FREE swag and meeting, greeting and making friends the 414 way. 

NEWS — ?BelAir Cantina and Fuel Cafe will be at City Hall at 8am with breakfast burritos and coffee.

Jenna Kashou will be joining us at the store from NOON — 2p selling her rad book, Milwaukee Scavenger. It’s got all the secret deals in the city.

NEWS — ?SUPER honored to partner with the great Milwaukee Admirals to bring you this limited edition ice rink 414 Milwaukee Admirals t-shirt. 414milwaukee.com/414-admirals-ice-rink