streetwear + streetcar = street cred


Beginning April 1st and running through April 30th, 414 Milwaukee will wrap the center car of the Hop MKE

In 2023 Milwaukee City officials approached 414 Milwaukee about a collaboration project. And after some innovation, hard work and creative vision, both parties agreed that April 2024 would be a great time to partner celebrating 414 Day. 

The 414 street car features DJ Shawna, Harmonic Harvest founder, Jenna Washluski and Chris Gilbert. "These 3 people are the very best of us. They represent an artistic integrity, authentic expression and a humbleness only found here in Milwaukee, " reflects Fred Gillich of 414 Milwaukee. 

Also 414 and DJ Shawna are also partnering on a photo contest/cap give away promotion from 4/1/2024 - 4/13/2024.

Top 14 most creative photos taken with DJ Shawna's MKE Hop image will win a FREE 414 cap. Use hashtag #414shawna on Instagram to play. Winners will be announced April 13th and can collect their cap during the 414 Flag drop April 14th, 2024 at City Hall 10am.