Calling all Free Thinkers: Put your sunglasses on because this is your shirt - the Milwaukee Wavelength. 

We are the ultraviolet light that guides Wisconsin. Milwaukeeans are a fearless Sunshine enduring loitering winters while establishing the future. We are bright, innovative, and resilient stars polka-dotting the night sky with our triumphs and our pains. We embody all of life's challenges - as many as there are - creating a pure joy, an indomitable light that is the envy of all black holes. Let your sun rays shine - Milwaukee. Tune into this epic wavelength and share in our city's energy. This light is you. This light is us. This light is Milwaukee.