414 Beer

414 Beer Sidewalk Sale. $10 for a 6 Pack. Plus a bunch of tasty merchandise. This Saturday 414 Beer Sale  $10 6 packs. And it's supposed to be 60º too.
I mean...that's $1.667 for a premium beer.
THIS 414 DAY, we will offer one FREE can of 414 beer with in store purchase while supplies last. 
Offer good for April 14th 2022 only.

MILWAUKEE — 414 Milwaukee and Vernacular Brewing are proud to introduce a new beer can collaboration program with Milwaukee businesses and organizations. This promotion is an opportunity for Milwaukee to build and strengthen community. The promotion combines the 414 brand with Vernacular's pilsner beer, and qualifying partners have the freedom to design their own cans. For more information and opportunities contact  Fred Gillich at 414 Milwaukee.

The inaugural program features the Milwaukee Turners, an organization dedicated to fostering health of body and mind through an array of diverse programs in physical education, public forums, music and art events. Ignite the Spirit, an organization providing emotional and physical support and financial assistance to Milwaukee Firefighters during times of need. And Dream Lab, a business, art gallery and bar serving Milwaukeeans on National Avenue.   

The 414 / Milwaukee Turners will be available after September 16th 2020

The 414 / Ignite the Spirit cans will be available after September 16th 2020

The 414 /  Dream Lab after September 16th 2020

"This canlaboration promotion is such a purposeful way to invest in Milwaukee's bottom line. We want to celebrate the visionaries, risk takers and mold breakers who define Milwaukee. I think this program facilitates a mechanism for collaborators to share and express their story," says Fred Gillich of 414 Milwaukee. 

“Finding creative ways to support local organizations I believe in is what I’ve spent my career focused on” said brewer, Mike Brenner. “In Milwaukee, I’ve always known beer is the solution.”





  414 beer is a premium style lager made from German Heirloom Barley, Hallertau Mittlefrüh hops and a German lager yeast strain with 5.1% ABV. Crafted by Vernacular Brewing and made at Mob Craft, 414 beer is brewed under exclusive license in Milwaukee by Milwaukeeans. 

Available at:

Discount Liquor 

Nomad World Pub 

Ray's Wine and Spirits 


Siegel's Bay View

Bay View Quick Mart

Motor Bar and Restaurant at Harley-Davidson Museum  

Leff's Lucky Town 

Crafty Cow 

Anodyne Coffee Roasting Co.

Uncle Wolfie's


Dream Lab 

4th Base


Mequon Public Market 

MELMS Brewing Company  

County Clare 

Stockhouse Brewing 

Egg and Flour Pasta Bar Bay View

Nō Studios