Giant 414 Flag Part III


MILWAUKEE — On Thursday April 14th, 414 Milwaukee is proud to celebrate Milwaukee Day (April 14th) by unfurling the giant 414 Flag from the balcony of City Hall. Also, the 414 store opens at 10am and will offer a FREE complementary can of 414 Beer with purchase.

Milwaukee is moving forward with a new mayor, a new vision and shared purpose. 

We are the ultraviolet light that guides Wisconsin. Milwaukeeans are a fearless Sunshine enduring loitering winters while establishing the future. We are bright, innovative, and resilient stars polka-dotting the night sky with our triumphs and our pains. We embody all of life's challenges - as many as there are - creating a pure joy, an indomitable light that is the envy of all black holes. Let your sun rays shine - Milwaukee. Tune into this epic wavelength and share in our city's energy. This light is you. This light is us. This light is Milwaukee.

“I’m so proud of Milwaukee's resilience. I believe in the people of Milwaukee — some of this best people in the world live right here. Go out, find them and make friends for a better future. This flag is my contribution to the pride we have in our hearts for our city,” said designer Fred Gillich.